The new Mercedes AMG F1 2013 Challenger designated F1 W04 has been officially unveiled on the track at Jerez. The new car was unveiled by its driver pairing of Lewis Hamilton and Nico Rosberg after they arrived alongside the car each driving a white Gullwing Mercedes road car.
The F1 W04 looked extremely sleek and aerodynamically refined as the drivers posed for media images sitting on the front and back wheels holding their 2013 helmets.
The two drivers then had their photographs taken with a pit board announcing ‘Mercedes AMG welcomes Blackberry’. The team announced the new partnership earlier as Nico Rosberg took to the track for a few demonstration laps in the new car stating that the team is delighted to announce a significant new partnership agreement with BlackBerry as the Official Mobile Computing Partner for the MERCEDES AMG. Excerpt from the press release – As the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team, BlackBerry will collaborate with the team on technical and marketing opportunities. The new BlackBerry 10 platform will deliver tools and services for MERCEDES AMG PETRONAS and fan engagement will be improved through the joint development of apps. BlackBerry 10 smartphones will also be used by the team so they can ´keep moving´ throughout the Formula One season.
The new partnership sees the iconic BlackBerry branding featured prominently on the chassis and headrest of the F1 W04 Silver Arrow, the racesuits of Lewis Hamilton and Nico Rosberg, and on the team´s racewear kit.
Lewis Hamilton will get his first impression of the new car from a drivers perspective when he completes a few demonstration laps this afternoon.
All images © and Courtesy of Mercedes AMG Petronas F1 Team
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